Case Study: Brand X Campaign

✅ WHY IT MATTERS

Your first case study sets the tone for the rest of your portfolio. It should:

• Be visually strong (content you can show off)

• Represent your ideal type of work or client

• Include clear, measurable results

• Show your unique value as a media agent or agency (strategy, talent match, execution, etc.)

🏆 RECOMMENDED CASE STUDY TYPE TO START WITH:

📍**“Launch to Impact” Campaign with a Micro-Influencer or Small Brand**

Why this is the best one to start with:

• Easy to explain from end to end

• Highlights your hands-on support, not just big brand name

• Shows how LAF helps creators scale impact, not just views

• Emphasizes your content creation + campaign strategy skills

Even if the brand isn’t huge, the story and results can be compelling.

📝 SAMPLE CASE STUDY

(you can plug in real names, screenshots, and metrics)

Case Study: Growing a Local Skincare Brand with Strategic UGC and TikTok Creators

📍Overview
A rising skincare brand approached Lu’s Art Factory to increase awareness, drive conversions, and build a more authentic presence on TikTok and Instagram. With limited ad spend and no influencer partnerships yet, they needed guidance on where to start — and fast.

💡 Objective

• Introduce the brand to Gen Z and Millennial audiences

• Create scroll-stopping UGC that feels natural, not sponsored

• Generate performance content for organic + paid use

• Build trust through micro-influencer reviews

🔧 Our Approach

1. Talent Matchmaking
We sourced 3 micro-influencers aligned with the brand’s tone and values — one beauty creator, one lifestyle mom, and one skincare enthusiast — each with strong engagement, not just high follower counts.

2. Creative Direction & Briefing
Each creator was guided with LAF-crafted briefs including:

• Shot lists tailored for TikTok & Reels

• Voice-over script options

• Key messaging based on product benefits

• CTA (link in bio, discount code, etc.)

3. Content Production & Optimization
All creators delivered high-quality UGC, which we edited, formatted, and optimized for performance (e.g. adding subtitles, custom thumbnails, and trending sounds).

4. Multi-Channel Distribution
The content was posted on:

• Creator pages

• Brand's Instagram and TikTok

• Repurposed as paid social content via Spark Ads

📊 Results (within 30 days)

• Reached over 250,000 viewers organically

• 3.4x engagement rate above the brand’s previous posts

• 27% CTR on the Spark Ad campaign

• Influencer content reused for website and email

• Generated +1,200 followers for the brand

• Multiple DMs and comments asking: “Where can I buy this?”

🧠 What Made It Work

• Creator-first strategy: letting influencers talk their way

• Strong creative briefing and editing support

• Authenticity over polish — we focused on real storytelling, not salesy pitches

• Cross-platform thinking from the start

🎯 Takeaway
This campaign proved that even with a small budget, thoughtful creator matchmaking, strategic content direction, and authentic storytelling can drive big results. It’s not about going viral — it’s about connecting with the right audience, in the right way.

📌 Where to Use This

• Website → under “Case Studies”

• Turn it into a LinkedIn carousel post

• Use key visuals + results in client proposals

• Rework it as an Instagram “Highlights” story

Would you like:

• This in a downloadable PDF format?

• A LinkedIn post version of it?

• A template to use for future case studies?

I can do all three.